The first email was sent over 50 years ago, in 1971! Email became popular with the rise of the internet and was embraced by individuals and organizations alike through the early 2000s. Ever since that time we’ve heard that that email is going to be replaced by whatever the latest hot communications tech on the scene is. Yet here we are, in the mid 2020s and email is still going strong! For most of us our inbox is the starting point for our working day. Yes we use other communications channels, but the bedrock is still email

For this reason, although email marketing can be thought of as just another marketing channel, and therefore part of a marketing or CRM system we’ve given it its own section in our list of services.

Common Email Marketing features

• Deliverability
• Email campaign management
• Email template creation and management
• Email campaign tracking (opens, click-throughs etc)

Popular Email Marketing software in the New Zealand SME market

• MailChimp MailChimp started as an email marketing platform, but has expanded their product to encompass some CRM functionality. MailChimp is very popular within the New Zealand SME email marketing space
• Hubspot Hubspot is a full CRM package that includes an email marketing component.
• Zoho Campaign. Zoho Campaign has rich contact management features and includes a very viable free plan for smaller companies

How Voyzu can help

Whether you have a CRM already and are looking for dedicated email marketing software, or are considering subscribing to a CRM which has in-built email marketing features, drop us a line and we can give you some quality advice and guidance. Get in touch with us to discuss your email marketing needs

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